Happy Aloha Friday

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Aloha Friday is Hawaii's version of "casual Fridays," but with a unique history and twist. A day when people are encouraged to wear aloha attire, Aloha Fridays were first promoted by the Hawaii Fashion Guild in 1962 as a means of encouraging people to wear aloha shirts and muumuu in the workplace. In a campaign called "Operation Liberation," apparel makers gave two aloha shirts to every member of the Hawaii Senate and House. After the Senate passed a resolution allowing male residents to wear aloha attire during the summer "for the sake of comfort and in support of the 50th State's garment industry," the action was followed by the official launch of Aloha Friday in 1966. A popular song of the time called "It's Aloha Friday, No Work 'til Monday" was written by Kimo Kahoano and played across the state every Friday to remind people to wear aloha attire and celebrate pau hana, the end of work for the week. In the 1990s, the phenomenon of Aloha Friday spread to California and later around the world in what became known as "casual Fridays." Today, businessmen throughout the state can be seen in aloha attire every day of the week -- so don't wear a suit and/or tie if you are here for business or you may really stand out!

And if you are looking for a great way to celebrate Aloha Friday, there are two fun events held at the first and last Friday of every month on Oahu. Many of us locals head down to Chinatown to celebrate First Fridays, held appropriately on the first Friday of every month. The event is a fun way to enjoy pau hana with galleries, museums, and art studios that are open to the public. Music and entertainment fill the streets as participants enjoy the arts and patronize local cafes, bars and restaurants. For more information, check out FirstFridayHawaii.com.

On the last Friday of each month, Eat the Street is relatively new event held in Kaka’ako. While the food truck phenomenon has been picking up nationwide, Eat the Street has blossomed into Honolulu's premier food truck rally. With live music, live art, and usually over 35 different food vendors, it's a great way to taste all kinds of local food and to enjoy your Aloha Friday!

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