Coming soon...Spam Jam Waikiki!

I know this may be hard to believe, but Spam is a huge deal in Hawaii. In fact, Hawaii consumes more Spam per capita than anywhere in the United States. Unlike on the U.S. mainland, where many consider it a "poor man's" food, Spam is a favorite across most socio-economic groups in Hawaii. It is even on the breakfast menu at McDonald's, if you can believe it. One of the most popular uses of Spam in Hawaii is in a local food called Spam Musubi (pictured 2nd). To make a Spam Musubi, Spam is first cooked in a sauce of shoyu and sugar. It is then placed on top of rice molded into the shape of the Spam and the whole thing is wrapped in nori or dried seaweed. This local favorite may seem strange to visitors, but it's a taste we've grown up with in Hawaii -- and definitely worth trying!

Hawaii's love for Spam is celebrated each year in the annual Spam Jam festival. Held on Kalakaua Avenue in Waikiki, the event has entertainment and a family friendly atmosphere. Many Spam themed items are sold and favorite restaurants cook Spam in a variety of ways, including unthinkable creations like Spam Pasta (3rd picture above). Benefitting the Hawaii Food Bank, this year's 10th Anniversary event will be held on Saturday, April 28th from 4 PM to 10 PM. Be sure to look for our very own Shops of Hawaii Street Team, who will be wearing Shops of Hawaii T-Shirts around Coco Cove and live tweeting from our twitter account: @ShopsofHawaii ! For more information, please visit SpamJamHawaii.com

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